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Plans for new advertising banners on lampposts in an area of Lichfield have been approved.

The brackets for nine 2m by 0.8m PVC banners will be installed on on Trent Valley Road.

Applications for other locations around the city were withdrawn.

Objections had been raised by Lichfield City Council who said more detail was required about the plans.

“There are concerns about signs and what is advertised at the major gateway to a heritage city.

“The city council objects to all applications due to a lack of information on the need for them and the payment arrangements.

“There is no oversight mechanism to ensure adverts will only be used to promote community events relevant to our district and city.”

But despite the objections, planning chiefs at Lichfield District Council have given the scheme the green light.

Full details can be seen on the local authority’s website.

Our volunteers moderated 1142 comments in the last 30 days. Say thanks with a coffee.

Hang on, wasn’t there a furore about bill posting on street furniture recently?

Careful Lichfield District Council the floodgates are about to open (life jackets are not available). Sarcasm apart how long before we have advertising banners on every available lamp post and wall?

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